
The Root of All Communication: Prompt Yourself Better
We are in the communication business. It feels like an easy gig because it’s what we do every day. We’re just “yapping around,” right? We offer a new experience, a new taste, or a sense of urgency to react. No harm done, really. We aren’t changing the world in a blink of an eye, but we aren’t killing anyone either.
Or so we tell ourselves.
But look at the “dar der dor” moments happening right now, from the national stage to the international scope. We are witnessing a crisis of flawed communication. People are given massive platforms but lack the basic ability to translate want versus need or should versus could. They are unable to internalise the noise, failing to compartmentalise their impulses before releasing them wild into the open.
The result? A rampage. And in the most brutal of times, people actually die because of it.
You are What You Prompt
If you feed a machine garbage, it returns scraps. But we’ve forgotten the inverse: We are what they prompt. I’ll be honest, I’m out of words when I see and hear how “they” (the loud, the platformed, the reckless) can turn our world upside down in a matter of hours. It’s exhausting. But as people who live and breathe the industry of communication, I know there is a floor to this madness. The least we can do is make ourselves better.
Containing the Cs-137

Communication isn’t just about what you say to an audience; it’s about what you say to your own nervous system.
If you have a toxic mindset, do not let it spread like cesium waste. Radioactive fallout doesn’t care who it hurts, it just poisons the soil. If other people hurt you, don’t take those wounds and assemble your own timebomb to pass along.
You have the power to contain it.
This is where neurosemantics* comes in. It is the art of rebuilding your own mind. It’s the realisation that you can communicate with yourself better before you ever open your mouth to the world. You are the user, and your mind is the interface.
The Daily Oath
Prompt yourself. We owe it to ourselves, and to the people who have to live in the world we help build – not to be shit every day. It’s a low bar, but these days, it’s a revolutionary one.
So, let’s do that. Let’s clean up our internal code and seize the day. Whatever comes next, we handle it with a better script.
Quizás, Quizás, Quizás
The writer is curious about the future but, at the same time, does not want to think about it now.